Build a Communications Strategy

Communication is foundational to achieving your goals. Do it well, and your organisation can go from good to great. Skimp on quality or quantity, and you'll quickly find your business start to crumble.

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Building a Communications Strategy

The purpose of a communication strategy is to provide a written document that your leadership team can use to execute their vision and strategic priorities

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It starts with vision to bring us all together. We operate with the same focus no matter our roles, our tenure, or our history. It creates the energy and will to make change happen. It inspires individuals and organisations to commit, to persist and to give their best. A vision is a practical guide for creating plans, setting goals and objectives, making decisions, and coordinating and evaluating the work on any project, large or small.

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After the vision, the first phase of the process is discovery: understanding your objectives, performing internal research, soliciting feedback and gathering additional background data. This phase is followed by design: identifying performance objectives, developing the solution and securing buy-in from stakeholders. Once this is complete, the third phase is definition: creating the project plan including timeline, resources, budget, tactics and owners. The final phase is delivery: implementing the project plan, leading program reviews and providing follow-up.

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This process defines clear objectives which we measure and evaluate at each stage. It has delivered successful projects across:

• Achieving sales targets

• Driving lead generation

• Converting marketing-qualified leads

• Aligning employee behaviours with strategic priorities

• Creating workplace culture change

• Developing career paths

• ​Managing employees during times of change

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