Emotionally Engaged in Your Results
We design programs that change behaviours: aligning them with the performance you need to achieve your goals. However, behaviour change is difficult and requires an emotional pull to do something differently or entirely new. The solution is comprised of four key principles.
First is communication: your audience needs to know what you want them to do. It may seem simple, but so often we assume that everyone knows what they should be doing.
Once people clearly understand that, they need the education, or resources and tools to get the task done. It's easy to tell someone to clean up, for example, but without a vacuum or soap, that task is exceedingly difficult and likely won't be completed.
With the first two principles underway, the next key is motivation. Often, what people need to do is difficult, time-consuming, and no fun. To compete with all the other stimuli in their minds, you need good recognition and rewards.
Finally, evaluation is the fourth principle, but not exactly the last. Evaluation lets your audience know how they're progressing, what they've accomplished and when they've achieved the desired results. However, evaluation is also a phase in which to recalibrate, develop insights and determine if we need adjustments to communication, education and motivation... the cycle begins again.