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Your Message Will Get Results

Let's begin with your business objectives: growing the bottom line, gaining market share, increasing NPS scores, merging or restructuring... what do you want to achieve?


These goals directly inform performance objectives: the behaviours and actions of your audiences... what do they need to start, stop or do differently? 


Once we map all of the objectives, we create your communications: strategy, campaigns, internal communications and external marketing... that impact performance and lead to achieving your goals.

 

Unleash Your Roar!

These services include any or all of the aspects listed and can incorporate any research or work you've already completed.

             Build Your Strategy

                  Clear, actionable plan.

  • Define customer personas

  • Map customer journeys

  • Map employee life cycle

  • Create focus groups and surveys

  • Identify communication tactics​​

  • Develop campaign timing

  • Create events and content marketing calendars

           Create Your Content

     Targeted, motivational messaging.

  • Develop website and landing pages

  • Maximise SEO content

  • Write original content

  • Create sales collateral and toolkits

  • Promote mission, vision and values

  • Facilitate leadership and manager training in communications and behaviour change

              Execute Your Plan

          Measurable, repeatable results.

  • Create digital campaigns

  • Manage social media

  • Produce and participate in events

  • Develop employee recognition programs

  • Create sales and channel incentives

  • Develop offers and promote value throughout the customer journey

 

© 2020 Mikolai Consulting